Search Engine Optimisation
Get found by customers searching for your services
Be Found by Customers Searching on Google
Your beautiful website means nothing if customers can’t find it. When someone searches Google for services you offer, where does your business appear? Page 1? Page 5? Not at all?
75% of users never scroll past Google’s first page. If you’re not ranking for relevant searches, you’re invisible to potential customers actively looking for what you offer.
Our SEO services help Cornwall businesses climb search rankings and attract more customers – without complicated jargon or confusing tactics. Just strategic, sustainable optimization that delivers real results.
Our SEO Services
Foundation SEO (Included in All Websites)
Every website we build includes basic SEO optimization:
- Optimized page titles and meta descriptions
- Proper heading structure (H1, H2, H3)
- Image alt text optimization
- Fast loading speeds under 3 seconds
- Mobile-friendly responsive design
- SSL security certificate (HTTPS)
- XML sitemap generation and submission
- Google Search Console setup
SEO Boost Add-On
Comprehensive optimisation for businesses serious about page one rankings:
- Keyword Research: Identify 5 target keywords, competitor analysis, search volume assessment
- On-Page Optimisation: Strategic keyword placement, optimised headings, internal linking, schema markup
- Technical SEO: Image compression, code minification, Core Web Vitals, mobile usability, broken link repair
- Local SEO: Cornwall-specific keyword targeting, NAP consistency, location content optimisation
- Reporting: Baseline ranking report and recommendations for ongoing optimisation
Related SEO Add-Ons
- Google Business Profile: Complete setup and optimisation, essential for local Cornwall searches
- Google Analytics: Custom dashboard, event tracking, conversion tracking, reporting template
Ongoing SEO (Advanced Hosting+)
Our Advanced Hosting+ plan includes ongoing SEO maintenance:
- Content updates and optimisation
- New blog posts with targeted keywords
- Backlink monitoring
- Monthly ranking reports
- Ongoing technical improvements
Realistic Timeline
SEO is a marathon, not a sprint. Typically see improvements in 3-6 months, with significant results in 6-12 months. But the investment is worth it – organic search traffic converts better than any other source.
Why SEO Matters for Cornish Businesses
When potential customers search Google for services you offer, your competitors are appearing in search results. If you’re not visible, you’re losing customers every single day.
The Power of Local SEO
Local SEO is especially powerful for Cornish businesses. When someone searches “accountant Cornwall” or “restaurant Falmouth,” they’re actively looking for services right now – ready to become customers.
Why local searches matter:
- Intent-Driven Traffic: People have immediate needs and are ready to hire someone
- Geographic Advantage: Small Cornish businesses can outrank large national companies for local searches
- Mobile Dominance: Over 60% of local searches happen on mobile, often leading to immediate action
- Trust & Credibility: Page one rankings signal establishment and trustworthiness
- Cost-Effective: Unlike ads, organic search traffic is free once you’ve achieved rankings
The Cost of Invisibility
If you’re not on Google’s first page, you’re essentially invisible:
- 75% of users never scroll past page one
- The top 3 results get 75% of all clicks
- Customers assume page one businesses are the best options
- You miss leads every day while competitors capture them
Foundation SEO Included
Every website we build includes fundamental SEO optimization from day one – optimised titles, meta descriptions, heading structure, fast loading, mobile-friendly design, and Search Console setup. Your website launches ready to start climbing rankings.
For businesses serious about page one rankings, our SEO Boost package takes optimisation much further with keyword research, competitor analysis, on-page optimisation, technical SEO, and local targeting.
Our SEO Approach
- Realistic Expectations: SEO takes 3-6 months for significant improvements. We focus on sustainable white-hat techniques, not risky shortcuts
- Local Cornwall Focus: Target location-specific keywords where you can realistically compete and win
- Content-First Strategy: Keyword-optimised content that provides real value, not just keyword stuffing
- Technical Excellence: Fast loading, mobile-first design, Core Web Vitals, structured data, clean code
Why Choose Horizons Design for SEO?
✓ Local Cornwall expertise – we understand local search behaviour and Cornish markets
✓ White-hat techniques only – sustainable strategies that won’t get you penalised by Google
✓ Realistic expectations – honest timelines, no “page one in 30 days” promises
✓ Foundation SEO included – every website launches with basic optimisation already done
✓ Fixed-price SEO Boost – one-time fee, no ongoing commitments required
✓ Keyword research included – identify the 5 best keywords for your business
✓ Competitor analysis – understand what your local competitors are ranking for
✓ Technical and on-page SEO – comprehensive optimisation, not just content
✓ Local SEO focus – target Cornwall-specific searches where you can actually compete
✓ Ongoing SEO available – Advanced Hosting+ includes monthly SEO work if you want it
Common SEO Questions
How long until I see SEO results?
Initial improvements typically take 2-3 months. Significant results usually require 6-12 months of consistent effort. SEO is a marathon, not a sprint. Anyone promising “page one in 30 days” is being dishonest – that’s not how Google works.
Can you guarantee page one rankings?
No ethical SEO professional can guarantee specific rankings. Google’s algorithm is complex and constantly changing. We guarantee strategic effort using proven white-hat techniques, but specific positions aren’t controllable or predictable.
What’s included in the foundation SEO on all websites?
Every website we build includes optimised page titles and meta descriptions, proper heading structure (H1, H2, H3), image alt text, fast loading speeds, mobile-friendly design, SSL certificate, XML sitemap, and Google Search Console setup. Your site launches ready to start ranking.
What’s the difference between foundation SEO and SEO Boost?
Foundation SEO (included free) covers the technical basics. SEO Boost adds strategic keyword research, competitor analysis, comprehensive on-page optimisation, technical improvements, and local Cornwall SEO targeting to seriously pursue page one rankings.
Do I need to blog for SEO?
Blogging helps significantly but isn’t required initially. Foundation optimisation matters more at first. Once optimised, regular blog content (2-4 posts/month) helps you rank for more keywords, establish authority, and capture long-tail searches.
Is SEO better than Google Ads?
Both have benefits. Google Ads deliver immediate results but cost per click adds up quickly. SEO takes longer but provides free ongoing traffic once you rank. Most businesses benefit from both – ads for immediate leads, SEO for sustainable long-term growth.
What happens if I stop doing SEO?
Rankings may gradually decline as competitors continue optimising and your content ages. SEO requires ongoing maintenance – it’s not one-and-done. Think of it like a garden that needs regular tending.
How competitive are Cornwall searches?
Less competitive than major cities like London or Manchester, but still competitive for popular services. Local focus gives small Cornish businesses a real advantage – you can outrank national companies for “service + Cornwall” searches with proper optimisation.
Will SEO work for my industry?
Yes! SEO works for virtually every business type. The strategy differs by industry, but the fundamentals apply universally. Local services, professional services, trades, hospitality, retail – all benefit from improved search visibility.
Can I do SEO myself?
You can learn and implement basic SEO, but it’s time-consuming and requires staying current with Google’s constant algorithm updates. Most business owners find their time is better spent running their business while we handle the technical SEO work.
What’s local SEO and why does it matter?
Local SEO targets location-specific searches like “accountant Cornwall” or “restaurant Falmouth.” These searches have high commercial intent – people are ready to hire or visit right now. Local SEO is especially powerful for Cornish small businesses.
Do you write content or just optimise?
SEO Boost includes on-page optimisation of existing content. For ongoing content creation (blog posts, articles), that’s included in our Advanced Hosting+ plan (with 3 hours of SEO work). We can also provide content writing quotes for larger projects.
What’s included in Google Business Profile setup?
Our Google Business Profile add-on includes complete profile setup, verification, accurate business information, service area configuration, professional photos, business description with keywords, and submission for indexing. Essential for local Cornwall searches.
How do you measure SEO success?
We track keyword rankings (where you appear for target keywords), organic traffic growth, conversion rates (enquiries, calls, bookings), and overall search visibility. With Google Analytics setup, you’ll see exactly how SEO drives business results.